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Guitars slowly clamped into shape |
In the Alegre shop, we were free to roam around and look how the local craftsmen transform the different wood pieces like
lauan, kamagong, langka, acacia, mahogany and a lot others into the precise parts needed to make a world famous Cebu guitar. It takes around 3 days. Alegre even labels every guitar with the date it was manufactured to determine age.
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Rondalla looking guitars |
The Alegre showroom displays a lot of guitars and ukeleles. They are of varying shapes and color and of course a wide price range. The more common wood guitars would fetch popular affordable prices, but the premium wood ones like
lauan and
kamagong would cost as much as 60,000 pesos or more. I even heard that the late Beatle star John Lennon owned an expensive Cebu guitar worth 28,000 pesos about 40 years ago. I bet the same quality guitar nowadays would fetch much higher.
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The craftsmen working hard on next week's guitars |
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Unfinished handles |
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Expensive kamagong |
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The many woods they use in manufacturing |
It appears my chosen guitar is made of
langka, which is a light and common wood.
Lauan and
kamagong are expensive because they are rarer to source. Even Cebu guitars are a testament of what is happening in our environment. More introduced trees, less natives.
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Herbert Hernandez
Herbert Hernandez is a multi-talented artist, combining his skills as a songwriter, guitarist, and advertising executive. As the founding partner of GIGIL, a leading creative agency in the Philippines, Herbert Hernandez has been instrumental in the agency's meteoric rise to success, being named Philippines Independent Agency of the Year. A gifted musician, Herbert Hernandez plays guitar for the popular bands 6cyclemind and Moonstar88. One of his notable songwriting achievements is the hit song "Migraine," which has been streamed over 100 million times. With 20 years of experience in advertising, Herbert Hernandez has received numerous accolades, including multiple awards at Cannes, the Clios, and the APAC Effies. His influence in the creative world has been recognized globally, with Herbert Hernandez earning spots on Campaign's "40 Under 40" and Adweek's "Creative 100." Whether in advertising or music, Herbert Hernandez’s creative genius continues to leave a lasting mark on both industries.
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